"I am here today to let the world know that it is not a death sentence," Deen said in announcing her diabetes diagnosis.

There was, however, little sympathy for her from fans and critics alike.

She had waited "three years before revealing she had developed diabetes -- three years of serving up ever-more carb-and-fat laden meals, dragging her legions down with her. And then, voila! She has the "magic bullet," ready for them to pop in their mouth," wrote one outraged viewer on an Internet forum.

Those closest to her meanwhile reportedly jumped ship over her decision to campaign for the dubious diabetes drug -- her publicist Nancy Assuncao Sanchez is said to have quit over the move.

Even her sons are apparently "furious" with her. The New York Post said Deen's children Jamie and Bobby -- the latter also hosts a cooking show called "Not My Mama's Meals" -- were worried that switching from a successful treatment to the new drug, for the sake of some millions of dollars in the endorsement deal, could endanger her health further.

Her defenders, however, pointed out the problem was not with Deen.

"She is not responsible for how people eat," insisted one commentator Gary Finger, on a blog for USA Today, saying she was simply geared towards giving people what they already wanted.